Osmo Digital
The Ethical Edge: How Brand Identity Redefines Exceptional Travel Marketing
Ever wondered what sets remarkable travel brands apart from the rest? The answer lies in identity manuals.
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Mariana Palma Ramírez
Jun 15, 20224 min read
5 Companies That Understood TikTok and What You Can Learn from Them
TikTok is nowadays a well-known social media platform. But what makes TikTok so special? No other platform has grown the way TikTok did...
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Oswaldo Ledesma
Mar 15, 20214 min read
5 Digital Marketing Terms You Should Know to Grow Your Business Online
Whether you do your own marketing for your business or hire a marketer, the following Digital Marketing terms are important to understand.
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Oswaldo Ledesma
Jan 26, 20217 min read
10 Tips for Working From Home in 2021
I want to share with you a few tips from my own work-from-home experience of over three years, including the last year with Covid19
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Search Engine Land
Jan 20, 20213 min read
DuckDuckGo’s focus on privacy-minded users pushes it past 100 million searches in a single day
Although it’s a long way from being a Google competitor, DuckDuckGo’s business model may serve as a playbook for new search engines.
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AdWeek
Jan 20, 20213 min read
3 Important Search Trends to Look Out For in 2021
Let’s be real: we’re all ready to leave 2020 behind. And yet, making predictions for 2021 feels like tempting fate too.
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Facebook
Jan 20, 20212 min read
Introducing the New Access Your Facebook Information
Introducing the New Access Your Facebook Information
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Google
Jan 20, 20213 min read
Consumers want to message businesses. Let’s chat
Consumers want to message businesses. Let’s chat!
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Digiday
Nov 17, 20204 min read
Big-box retailers are changing their marketing messages to avoid a Black Friday crunch
Big-box retailers are changing their marketing messages to avoid a Black Friday crunch
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Google
Nov 17, 20204 min read
The future of commerce is here. Are you ready?
The future of commerce is here. Are you ready?
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HubSpot
Nov 17, 202013 min read
How to Deal With a Difficult (or Angry) Customer: 16 Tips
How to Deal With a Difficult (or Angry) Customer: 16 Tips
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AdWeek
Nov 17, 20202 min read
As Xbox and PlayStation Launch Hardware, Philadelphia Cream Cheese Gets In on the Action
As Xbox and PlayStation Launch Hardware, Philadelphia Cream Cheese Gets In on the Action
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American Marketing Association
Nov 3, 20205 min read
Marketing the Reality of Student Life in a Pandemic
Higher ed institutions that communicate honestly about campus life in a pandemic can put students’ minds at ease.
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Marketing Week
Nov 3, 20203 min read
Coca-Cola, tech giants, Christmas ad spend: 5 things that mattered this week and why
From Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
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Social Media Today
Nov 3, 20203 min read
Facebook Announces New Advertising Options for the Holidays, Including Product Tags in Instagram Ads
With Christmas now only 65 days away, Facebook has announced some new ad tools to help retailers make the most of the season
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Google
Oct 31, 20202 min read
Get ready for 5 big shifts in shopping behavior this holiday season
Retailers know all too well that people are behaving very differently this year.
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Search Engine Land
Oct 26, 20203 min read
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
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Facebook
Oct 22, 20202 min read
Shopping, Payments and Customer Service on WhatsApp
Over the last few years, we’ve seen a real shift towards messaging apps for personal communication and increasingly people are relying on...
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