This PS5, the Philly Series 5, features '5 cream cheese bricks of power'
Article by AdWeek
If you want to give someone a gift they’ll truly love and appreciate this year, then there’s no need to shell out the big bucks for the latest Xbox and PlayStation—buy them a Philly Series 5 for just $4.99 instead.
Jumping on the gaming bandwagon, Philadelphia Cream Cheese, with the help of agency Gut, has created its own must-have gift this holiday season: a tasty “next-generation” cheesecake kit that it’s calling a “stunning advancement in cheesecake technology.”
“Every few years, like clockwork, the release of next-generation gaming consoles aligns with the holiday season,” the brand said. “Now, that time is here. We all know that the hottest holiday gifts this season may sell out quickly. So, Philadelphia Cream Cheese has tech fans covered with something more delicious than any of those gifts ever could be.”
Gut has created a video of the spoof console to highlight the capabilities of the Philly Series 5—which has five cream cheese bricks of power, ultra HD white chocolate and the latest 3D cookie crumb technology. It’s available for preorder starting at 12 p.m. Eastern today.
“Nothing in the world moves faster than the technology curve, and we always strive to be at the forefront—both in our product and in the ways consumers experience the simple pleasure of Philadelphia,” said Basak Oguz, director of marketing at Philadelphia Cream Cheese.
“The Philly Series 5 is our way of moving at the speed of innovation, and bringing consumers the most delicious gift of the holiday season.”
CREDITS: Client: Philadelphia Cream Cheese Director: Basak Oguz Brand Manager: Erica Watkins Senior Associate Brand Manager: Keenan White Analyst: Christina Brown Lead, Equity & Platform Development, Cheese & Dairy: Anne Field Senior Associate Brand Manager, Equity & Platform Development, Cheese & Dairy: Patti Zaremba Manager, Culinary: Lauren Bayer Agency of Record: GUT Founder, CCO: Anselmo Ramos COO, Partner: Paulo Fogaça Chief Client Officer, Partner: Carmen Rodriguez ECD, Partner: Ricardo Casal ECD, Partner: Juan Javier Peña Plaza Head of Art: Guido Fusetti Creative Director: Jeff Hodgson Creative Director: Eliana Ferrer Associate Creative Director: Leila Moussaoui Senior Art Director: Jose Ramirez Senior Copywriter: Jeff Schermer Head of Production: Renata Neumann Senior Producer: Alexandra Odriozola Account Director: Monique Beauchamp Estrella Senior Account Executive: Veronica Perez Creative Manager: Cristina Cornejo Ayala Content Director: Sam Lemoine Senior Copywriter: Sai He Community Manager: Nefari Steele Associate Strategy Director: Bruno Steffen Production Company: Alpen Director: Mike Bernstein EP: Christian Heuer Producer: William Cubbon DP: Andrew Wheeler PD: Katie Hickman Art Director: Lisa Martirosyan Wardrobe: Jolene Nava 1st AD: Steve Bagnara Make Up: Carmen Dianne Hair: Valene Mohahan Cast: Brother: Destin Flood Brother: D’trien Flood Teen: Charlie Morgan Patton Man: Rajiv Sinha Editorial: Cosmo Street Editorial Editor: Jeff Grippe Assistant Editor: Alexandra Jimenez Managing Partner/ Executive Producer: Yvette Cobarrubias Producer: Pamela Cohen VFX Supervisor: Nico Cragnolino Color: Moving Forward Studios Senior Colorist: Oscar Martinez Asencio Digital Studio: Unicorns & Unicorns Executive Producer: Adrianne McCurrach & Joanna Shaw Technical Director: Sun Komen Head of Digital: Ralph Kuijpers Art Directors: Mike Gallegos & B. Gosse Industrial Designer: Franco Barbieri
BY SARA SPARY