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Digiday

Big-box retailers are changing their marketing messages to avoid a Black Friday crunch

Google

The future of commerce is here. Are you ready?

HubSpot

How to Deal With a Difficult (or Angry) Customer: 16 Tips

AdWeek

As Xbox and PlayStation Launch Hardware, Philadelphia Cream Cheese Gets In on the Action

American Marketing Association

Marketing the Reality of Student Life in a Pandemic

Higher ed institutions that communicate honestly about campus life in a pandemic can put students’ minds at ease.

Marketing Week

Coca-Cola, tech giants, Christmas ad spend: 5 things that mattered this week and why

From Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.

Social Media Today

Facebook Announces New Advertising Options for the Holidays, Including Product Tags in Instagram Ads

With Christmas now only 65 days away, Facebook has announced some new ad tools to help retailers make the most of the season

Google

Get ready for 5 big shifts in shopping behavior this holiday season

Retailers know all too well that people are behaving very differently this year.

Search Engine Land

Holiday 2020 is do or die for many SMBs

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.

Facebook

Shopping, Payments and Customer Service on WhatsApp

Over the last few years, we’ve seen a real shift towards messaging apps for personal communication and increasingly people are relying on...