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  • Writer's pictureOsmo Digital

The History Behind Iconic Logos: A Journey Through Design Styles

Logos are more than symbols; they are powerful representations of a brand's identity and values. In this article, we'll explore one successful brand example for each of the five major logo styles—Minimalist, Typographic, Abstract, Vintage, and Elegant. We will delve into the stories behind these logos, including their designers, creation dates, and the reasons each brand chose its respective style.


Apple Inc.

Designer: Rob Janoff

Creation Date: 1977

Style: Minimalist

The Apple Inc. logo is a textbook example of a minimalist design. Created in 1977 by graphic designer Rob Janoff, the logo has become one of the most recognized symbols worldwide. Its simplicity is its strength—a partially eaten apple with a bite taken out of it. So, why the minimalist style?

Steve Jobs, Apple's co-founder, wanted a logo that was clean, approachable, and easily recognizable. He sought a design that could be understood by people of all ages and backgrounds. The minimalist style perfectly encapsulated Apple's brand philosophy of simplicity, innovation, and user-friendliness. The apple shape itself symbolizes knowledge and discovery, making it an excellent choice for a company pioneering personal computing.



Designer: Frank M. Robinson

Creation Date: 1885

Style: Typographic

Coca-Cola's typographic logo, with its signature flowing script, has remained remarkably consistent since its creation in 1885. The script font was initially designed by bookkeeper Frank M. Robinson, who believed that the use of cursive lettering would stand out from other logos of the time.

The typographic style of Coca-Cola's logo is an enduring classic. It exudes a sense of history, tradition, and timelessness. The cursive script gives the impression of handwritten authenticity and reflects the brand's commitment to quality and timeless taste. Over the years, the logo has come to symbolize the joy and pleasure of sharing a Coca-Cola, making it one of the most iconic logos globally.



Designer: Carolyn Davidson

Creation Date: 1971

Style: Abstract

The Nike swoosh is one of the most iconic abstract logos in the world, and it was designed by Carolyn Davidson in 1971. The swoosh, resembling a wing or a checkmark, is simple yet dynamic. It symbolizes motion and speed, aligning perfectly with Nike's "Just Do It" slogan.

Nike's choice of an abstract logo was a bold move. It conveys creativity and uniqueness while inviting consumers to embark on their journeys. The swoosh represents the idea of movement and progress, reflecting the brand's commitment to athletic excellence and innovation. Over the years, the Nike swoosh has become a symbol of motivation and achievement.



Designer: Jacob Davis (Original Patent)

Creation Date: 1873

Style: Vintage

Levi's, known for its iconic denim jeans, carries a vintage logo style that harkens back to the company's inception in 1873. Jacob Davis, the original patent holder, didn't design the logo, but his invention, the riveted denim pants, laid the foundation for the brand.

The vintage style is an integral part of Levi's branding. It conveys nostalgia and authenticity, making viewers feel like they're connecting with a brand that has a rich history and tradition. The logo's rugged, weathered appearance reflects the durable and timeless nature of Levi's products, establishing the brand's place in fashion history.



Designer: Gabrielle "Coco" Chanel

Creation Date: 1909

Style: Elegant

Chanel, a luxury fashion brand founded by Gabrielle "Coco" Chanel, features an elegant interlocking double "C" logo. Chanel designed her logo herself in 1909. The simplicity of the two Cs intertwining beautifully represents her initials, and it embodies the brand's commitment to elegance and style.

The elegant style of Chanel's logo speaks to those who value sophistication and refinement in the world of fashion. It reflects the brand's core values of timeless luxury and understated chic. Coco Chanel's design was a stroke of genius, creating a logo that embodies the brand's essence with graceful simplicity.


These iconic logos illustrate the power of design styles in conveying brand messages and values. Whether minimalist, typographic, abstract, vintage, or elegant, each style serves as a visual representation of the brand's essence and a means of forging a deep connection with its audience. The choice of logo style is an essential part of a brand's identity, impacting how it's perceived and remembered by consumers. These logos demonstrate the enduring impact that design can have on the world of branding and how it can transcend time and culture.

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