TikTok is nowadays a well-known social media platform. But what makes TikTok so special? No other platform has grown the way TikTok did...

Let’s be real: we’re all ready to leave 2020 behind. And yet, making predictions for 2021 feels like tempting fate too.

Higher ed institutions that communicate honestly about campus life in a pandemic can put students’ minds at ease.

From Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.

With Christmas now only 65 days away, Facebook has announced some new ad tools to help retailers make the most of the season

Retailers know all too well that people are behaving very differently this year.

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.