The lights dim, the anticipation rises, and the curtains draw back on the thrilling world of rebranding. 🎭🎬

TikTok is nowadays a well-known social media platform. But what makes TikTok so special? No other platform has grown the way TikTok did...

Big-box retailers are changing their marketing messages to avoid a Black Friday crunch

From Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.